In the summer of 2018, Jessy Karelas was in a conundrum...

 

She wanted to give her mother, Jane, a sentimental gift for her birthday, but all Jane asked for was money toward her upcoming trip to Bali.

 

Jessy thought to give Jane a gift-card for the trip, but she didn't know what airline Jane was planning to fly, or  where she'd be staying. Jessy's hands were tied. She was forced to give her mom

The lamest of all gifts: cash and a card.

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Dave Place, Jessy's boyfriend, realized this was not an isolated incident. Adults always have trouble finding the right gift for their loved ones. It's an age-old problem.

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Psychological studies have proven that travel, novel experiences, and memories provide more happiness and fulfillment than material possessions. Yet gift givers are forced to wrap shirts, mugs, and other gag gifts for their loved ones because there are only so many gift options out there. ​